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History: Circa 1950s. J. F. Goodson started a grocery store in Morristown, TN in 1882. The family and business moved to Knoxville in 1926, but as a coffee roaster, not a grocer. This iconic sign was formerly near Gay Street Bridge then moved to the hill of Sevier Ave in 2012. It was removed until further notice as of October 2023.


Also available at the East Tennessee History Center in Knoxville, TN.


Be sure to look at our Preservation Postcard page to see where you can collect all the postcards. You can also suggest landmarks to paint by emailing us here:

Print - JFG Sign

    • This print is made from an original watercolor painting.
    • Measures 8x10"
    • Printed on acid free, 100% Cotton Card Stock
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